![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/a4153743-43b8-44b7-a6e2-56274f2bcf4c_rw_3840.png?h=488b4be765c70f51cc7c53fecba5f530)
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In celebration of the Santos Manuel Student Union's 40th Anniversary, the campaign logo and branding featured a ruby motif associated with traditional 40th anniversary symbolism. This motif was created using the shape of ruby molecular structures.
Through the year long celebration, this ruby motif and rose-gold to navy color gradient was featured on all SMSU advertisements and promotional items.
![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/5fc727d8-9910-41a2-b79c-e2ebf32b7265_rw_1920.png?h=dc9c8d6251b1c3761c87ce17ff86bc9a)
![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/f729db28-f155-4347-af1e-1cb7092dc85b_rw_1200.png?h=ec44b7788f478499e717e53fe20771a0)
![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/58a706bc-b9a0-41bd-a07b-d86799dbf8b0_rw_1920.png?h=929567279708e7e57b75dc44fba14b3f)
![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/fa4867f8-07a6-44f6-b899-3ad56c3ac3fc_rw_1920.png?h=654b3dc09f88703e9e49bf5b055a9f10)
![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/3640bbe8-6176-4ba3-b780-3cbef2023aa4_rw_1920.png?h=d85f53ffc3b5bcf70a0a2935cc1ac88a)
![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/88beeb80-6446-4d64-8e95-b8f76479283d_rw_1920.png?h=00b2a6ab326aa83ed3d1ceb79760c0c8)
![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/9eb85243-c68b-4016-902f-b95756aeae2d_rw_3840.png?h=39d7a7bc51722621be09dae4c37a37e8)
![This shirt was designed to reflect 70's-80s retro designs.](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/7ca18cf2-9c3c-4b4e-92f2-f7cbc39b229a_rw_1920.png?h=205db61776151ca30ee870749e86836c)
This shirt was designed to reflect 70's-80s retro designs.
![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/345fc27e-16c5-4e52-94e8-5d7ab1b56f39_rw_600.png?h=46abda41eb2f75c4e7ab84b77204703a)
![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/b2731a37-31d8-4da8-847b-369f73d335e2_rw_1920.png?h=066a04d8d14f718d2233d311497f8e81)
![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/8da63dff-126f-4814-9a30-04b37c50b59f_rw_1920.png?h=244fe3cc200cfde089d4da5d3e85e1f4)
![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/c86c92b0-9f74-4cd6-baf8-95c0d19b19b9_rw_1920.png?h=93baf71b04e66b65ae55d8306c45deb1)
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![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/1674cc20-d061-4155-94ac-c804b7a8e7c7_rw_1920.png?h=874debb6ea8f3a3a26895ab231b1e1db)
![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/6b8d3477-95fa-4b0b-aeb4-9a1eddcb8247_rw_1920.png?h=a24f6a326f7be0ce15269fa125b048a6)
![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/7074a63f-31d8-4418-b74f-2fbcf1c292d6_rw_1920.png?h=10d28b0349c221ab491ec6db289cc4f1)
![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/5a257c4f-4af5-4169-b684-6797424d560b_rw_1920.png?h=98d65230d438c79c510c1a01972a4103)
![](https://cdn.myportfolio.com/1b64bb69-5be2-4169-9199-0b8d115bcc6e/704e41f8-0609-40a6-a4c4-7098861fdc5e_rw_3840.png?h=bca7422c9c4531b7b18956e8c3af0785)